Laptop on a concrete block bench displaying a magazine or brochure about women in Kazakhstan's industry, featuring a woman in a denim jacket and gray beanie, with industrial plants in the background.

Women in Industry

Research project

Industry

Creative direction

Web Design

Presentation Design

Communication Design

Infographic

Services

2025

Year

Research project “Women in Industry”, was developed in partnership with the Steppe Up advertising agency. The project is dedicated to International Women's Day. Through a comprehensive investigation combining labor market analysis, statistical research, and in-depth interviews, we explored the current involvement of women in Kazakhstan’s industrial sectors, benchmarked their roles against men's, and observed emerging trends and future perspectives.

Problem

We began by structuring and segmenting the extensive research into clear sections and mapping out a detailed work plan. Next, we presented visual style references to the client and developed a unique aesthetic that blended industrial textures, minimalist layouts, and bold emotional accents—perfectly reflecting the project’s theme.

As we worked on the presentation, we designed infographics and diagrams to translate complex data into easily understandable visuals, and used collages and rhythmic emphasis shifts to keep the audience engaged throughout.

Parallelly, we started the website, handpicking key insights from the presentation and reworking them into a format that ensures any visitor can quickly grasp the study’s findings. Finally, we adapted that content even further for Instagram, crafting ultra-condensed yet visually coherent posts tailored to social media users’ attention patterns

The main task was transforming a vast and dense body of research: spanning labor‑market analysis, statistics, and interview transcripts into audience‑appropriate formats under strict deadlines, creating a more than 50‑slide presentation, a responsive website, and a suite of Instagram posts that communicated complex findings both clearly and compellingly

Proсess

A wall with multiple informational posters in an industrial setting with metal structures and an orange glow from fire or molten metal.

Visual style references

Color palette with various shades of beige, green, orange, brown, and black, along with numbered labels and sample text.

Landing

Cover of a research project report about women in the industrial sector in Kazakhstan, featuring a woman in industrial workwear against a factory background, with text in Russian discussing gender challenges in industry.
Infographic in Russian displaying statistics and trends related to women in industry, including preferences, motivations, and career changes, with pie charts and text sections.
A detailed infographic about women's career support programs in industry, featuring charts and text in Russian and English, with a mountain landscape at the bottom.
Research project presentation in Russian on a smartphone screen, discussing the importance of women in Kazakh industry, research conducted in February 2025 with details on methodology and participants.
A woman in industrial work uniform and a gray beanie standing in front of industrial pipes and equipment, with a map of Kazakhstan in the background and Russian text about women in Kazakhstan's industry.
Close-up of a smartphone screen displaying an article in Russian about gender challenges in industry, with a mountainous landscape visible in the background.
Infographic on gender differences in stress resilience and emotional intelligence, showing percentages of women and men who consider stress resilience and emotional intelligence important for successful work, with pie charts and thumbs-up icons.
A smartphone screen displays two pie charts with Russian text at the top, discussing career choice confidence among girls. The first pie chart shows percentages of confidence levels with segments labeled '30% сомневается', '40% скорее интересно', '10% совсем неинтересно', and '20% очень интересно'. The second pie chart has segments labeled '35% скорее интересно', '40% очень интересно', '15% сомневается', and '5% совсем неинтересно'.
A smartphone screen displaying slides in Russian with tips on combating gender stereotypes and supporting work-life balance, over a mountain landscape background.
Mobile phone screen displaying information about Kazakhstani initiatives with text in Russian, a hand holding Kazakhstani currency, and an industrial factory in the background.

Instagram

A smartphone lying on a rusted metal surface with a photo of a woman in industrial attire on the screen.
Multiple smartphones displaying infographics and articles in Kazakh related to energy, industry, and education, with images of people and landscapes.
Infographic in Kazakh discussing advancements and challenges in the oil industry, including statistics on women in the industry, industry priorities for 2025, and the support needed for women and companies in the sector.

Presentation

Brochure pages featuring industrial themes, including women working in factories, factory illustrations, and statistics related to industrial careers in Kazakhstan, with a black, orange, and beige color scheme.
Various infographic slides about women in economy, career choices, and working in industrial fields, featuring charts, text in Russian, and images of tools and objects like a hammer and a piece of wood.
Collection of presentation slides in Russian and English about women in industry, career opportunities, challenges, support, stereotypes, gender leadership, barriers, and career development, with charts, graphs, and research data.

Result

All deliverables were completed on schedule, with the project launching in time for International Women's Day, maximizing its impact. The 50-slide presentation was showcased at a conference backed by major Kazakhstani industrial and mining firms which publicly endorsed the initiative and expressed interest in partnering to attract female professionals.

Meanwhile, the website and Instagram campaign reached a broad audience, driving public awareness and sparking conversations about the role of women in the industrial sector across Kazakhstan.

Finally, partners and media portals that published our research as a presentation and website praised the quality of our work and distinctive style. Several requested our contact information, expressing interest in collaborating with us on their own future projects.