Salty
Restaurant industry
Industry
Creative direction
Brand Design
Print Design
Packaging Design
Services
2024 — present
Year
Salty is a Mediterranean bistro inspired by Greek aesthetics and cuisine created as a tribute to coastal living and the relaxed rhythms of life by the sea. The name “Salty” is a playful motto: “be salty / stay salty” — stay bold, stay cool, stay true to the sea. The bistro seats 48 guests and is divided into two unique spaces: a bright, welcoming room with an open bakery and coffee bar — perfect for morning pastries and specialty coffee and more intimate evening space with a chef’s table and soft lighting for relaxed dinners.
Problem
The client needed a visual identity for Salty, a new Mediterranean bistro that will stand out among typical restaurant visuals, convey a feeling of coastal lightness and freedom and combine Greek-inspired motifs with modern simplicity. The client also wanted the identity to include illustrations and work well across various formats — from printed materials to packaging and social media.
Logo
Fonts
Colors
Process
We started with research and worked closely with the client to define a style that would perfectly reflect the restaurant’s concept. We created a logo combining structured typography with handwritten elements, selected typefaces: aKa (expressive, rustic) and Futura (clean, balanced). A color palette is inspired by sand and sea including red accents and natural white. We created a set of custom illustrations inspired by marine life, Greek forms, and carefree summer moods. We integrated a humor and warmth through details like quirky copy and lifestyle photography. The identity is going across menus, packaging, tray liners, postcards, and posters.
We explored visual language from both ancient Hellenic culture and modern Mediterranean bistros — including textures, color palettes, ceramics, and hand-drawn styles. The duality of everyday coastal life + deep historical roots became the visual foundation. The name Salty inspired the tone of the identity:“Be salty / Stay salty” — stay bold, true, and connected to the sea. This playful and poetic message informed the direction of the entire brand.
Illustrations
Posters
Wine menu
Breakfast menu
Paper cup
Pizza box
Result
A cohesive and expressive brand that’s instantly recognizable across all touchpoints, Salty captures the joy and ease of Mediterranean coastal life. The visual identity built around custom illustrations, sun-washed colors, and relaxed typography became a signature feature that adds charm and personality to every detail. The branding system scales effortlessly across social media, packaging, menus, interior prints, and merchandise, maintaining consistency without losing warmth.
The emotional connection that people feels is no accident — it’s the result of storytelling woven through every aspect of the brand. Guests have responded with enthusiasm, often praising the illustrations, design, and atmosphere as part of what makes the dining experience memorable. Salty is a celebration of freedom, taste, and simple pleasures, expressed through design, tone, and thoughtful detail. The success of the project led the restaurant owners to return to us for the branding of their second project — a clear sign of trust, satisfaction, and the strength of a brand that works.
Postcard
Wrapping paper